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Calhau* – Design CultureCalhau* – Design Culture
Publi e MKT

Calhau*

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

É isso o que acontece quando você não entrega o job no prazo.

 

* Calhau é um termo utilizado no mercado publicitário para definir aquele espaço que não foi aproveitado pelo anunciante, quase sempre porque o anunciante não enviou a arte até a data limite para o fechamento da revista. Quando você atrasa o material corre grande risco de sair assim, em branco (em branco para você e seu cliente, pois o dono da revista certamente vai colocar algum outro anúncio no lugar). Você deixa de se expressar, deixa de ser relevante, deixa de trazer ao mundo o fruto do seu trabalho. Em muitos casos isso traz consequências drásticas ao bolso do seu cliente, e consequentemente à sua agência. Fique atento. Pense nisso. ;)

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